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NEWS ARCHIVE  
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US Swiss patients and healthcare practitioners gain access to the Cochrane Library - 03 Feb 2016

Swiss patients and healthcare practitioners will now have access to over 6500 published systematic reviews in healthcare interventions through one-click access to the Cochrane Library. The Cochrane Library is a leading resource in evidence-based research across areas including pregnancy, mental health, surgical procedures and preventive care. Cochrane reviews provide independent high-quality evidence to aid healthcare decision making.

Cochrane is a global independent network of researchers, professionals, patients, carers and people interested in health. The organisation gathers and summarises the best evidence from research to help make informed choices about treatment. Cochrane contributors, over 37,000 from more than 130 countries, work together to produce credible, accessible health information that is free from commercial sponsorship and other conflicts of interest. Many contributors are world leaders in their fields - medicine, health policy, research methodology, or consumer advocacy. The Cochrane Switzerland team, based at Lausanne and Berne, is active in all language regions of Switzerland.

This newly signed national licence offers free access to the Cochrane Library to all residents in Switzerland, and the establishment of the licence has been made possible thanks to the financial contributions by the Swiss Academy of Medical Sciences (SAMS), the Federal Office of Public Health and university libraries. This national license will enable 8.2 million residents in Switzerland access to the Cochrane Library's collection of healthcare databases, including gold-standard Cochrane Systematic Reviews, which help clinicians and consumers make decisions about what treatments are best. The licence will run from 2016 to 2020.

The Cochrane Library is published on behalf of Cochrane by John Wiley & Sons, Inc.

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Medical information - Healthcare

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US Leading physicians to provide commentary for unique peer-tested news magazine - 03 Feb 2016

SLACK Inc., publisher of Healio Rheumatology, has announced the members of its Peer Perspective Board for this new publication, launching in March. Published monthly, Healio Rheumatology will compile the most engaging content from medical website Healio.com and distribute it in a print news magazine reaching 6,100 physicians, including the universe of US rheumatologists.

Healio Rheumatology's Peer Perspective Board is an exclusive panel of rheumatology key opinion leaders from prestigious institutions. The members will provide editorial commentary and perspective on breaking news.

For advertisers, Healio Rheumatology presents unique opportunities to reach the entire audience of US rheumatologists from a long-trusted publisher of quality clinical news.

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STM Publishing

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US Publishing Technology renews hosting collaboration with ASM - 03 Feb 2016

The American Society for Microbiology (ASM) has signed an extension to its online hosting contract with Publishing Technology, which will see the organisation solidify its long term commitment to its digital platform ASMscience and continue its development plan for the future.

The custom built website, which houses a vast and varying collection of microbiology research available online, has been steadily attracting traffic growth and usage since it was launched in 2013.

The site now hosts over 250 book titles, its monthly membership magazine Microbe, an education-based journal JMBE, new journals EcoSal Plus and Microbiology Spectrum, and a growing selection of supplementary research content. In addition to enabling ASM to sell, promote and renew membership among its international community, ASMscience has become a vital resource to membership of ASM and the microbiology community.

The future of the site sees continued growth through the migration of further content including a large photo library, expanded educational resources, and an international magazine titled Cultures. On the presentation side, ASMscience has begun the transition to a fully responsive design, which will make the mobile and tablet experience seamless to the user.

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Technology and Software solutions

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Netherland ACCUCOMS and AAP announce continued partnership, expand sales representation into South East Asia - 03 Feb 2016

ACCUCOMS and the American Academy of Pediatrics (AAP) have announced their continued partnership with an expansion of their sales representation into South East Asia.

Since 2006, AAP has been collaborating with ACCUCOMS as their sales representative in Europe, the Middle East, North America and Latin America. Now in 2016, for the first time, South East Asia has been added to the portfolio with a new 3-year deal. The agreement will include key countries Taiwan, Singapore, Hong Kong/Macau, Vietnam and Laos.

ACCUCOMS is an independent provider of services to academic and professional publishers worldwide. ACCUCOMS' multilingual teams offer efficient and intelligent representation, telesales and business intelligence services as well as user interaction programs to clients that range from large publishing houses to specialist society publishers. www.accucoms.com.

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Sales and Marketing services / Subscription / Purchasing models

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US Allen Press appoints Martine Padilla as VP, Sales - 03 Feb 2016

Allen Press, Inc. has announced that Martine Padilla has been appointed Vice President of Sales and will join the organisation in mid-February. Padilla brings over 30 years of print industry experience to the position in which she will lead sales strategy for printing, distribution, online content hosting and publishing management.

Most recently, Padilla served as Retail Production Manager with Sprint's marketing division and held prior positions as Print Director at Callahan Creek, where she led its Los Angeles graphics and print purchasing team onsite at Toyota Motor Sales, and as Vice President at Mainline Printing in Topeka, where she helped build its Holographic division. She also served as Executive Director of the non-profit Sustainable Green Printing Partnership (SGP).

Padilla was recognized by PIA Mid-America as a candidate for Print Evangelist of the Year in 2015, an award to honour individuals who share knowledge and insights with the rest of the industry.

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Information and Publishing Services

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US Cengage Learning appoints industry leaders to head company’s strategic communications and marketing activities - 03 Feb 2016

Cengage Learning has announced the appointment of two industry leaders to head the company's strategic communications and marketing activities. Sandi Kirshner has taken on the newly created role of Chief Communications Officer, while Sharon Loeb will serve as Chief Marketing Officer. The announcement was made by Cengage Learning CEO Michael Hansen.

In her new role as Chief Communications Officer, Sandi Kirshner will be responsible for all integrated company communications and branding, reporting to Michael Hansen. Sandi most recently served as the company's Chief Marketing Officer and has deep experience developing and implementing branding, messaging and campaigns that produce maximum impact while building relationships with key stakeholders – including students, faculty, authors and thought leaders. Sandi joined Cengage Learning from Pearson, where she held several senior leadership roles. She will continue to serve on the Executive Team.

As Chief Marketing Officer, Sharon Loeb will also serve on the Executive Team, reporting to Kevin Stone, Chief Sales and Marketing Officer. Sharon has nearly 20 years of experience in the industry leading teams with a highly integrated, customer-centric and data-driven approach. Most recently she served as the head of McGraw-Hill's Higher Education Marketing group. Prior to that, Sharon was Senior Director of Strategic Marketing for McGraw-Hill Higher Education, where she led the marketing communications across several business units.

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Education and research services

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US Unbound Concepts and Baker & Taylor partner to help publishers improve discoverability of K12 content in classrooms and libraries - 03 Feb 2016

Technology company Unbound Concepts and Baker & Taylor, a worldwide distributor of digital and print books, have announced an exclusive partnership to help teachers, librarians and curriculum buyers search, identify, and discover content to best serve students in the classroom and library.

Baker & Taylor will integrate and display Unbound Concepts' newly launched flagship business offering - Artifact Access. While traditional metadata includes subject, author, publisher and other basic information, Artifact Access allows publishers and their customers to search, browse, discover or describe their text using topics, themes, educational characteristics, literary elements, teaching standards and more utilizing the extensive artifact taxonomy.

This partnership enables Baker & Taylor to integrate Artifact into their platforms and serve their publisher partners by exposing critical elements within K12 content that meet the increasing requirements of buyers in school and library markets.

This partnership announcement at the 41st annual meeting of the Educational Book and Media Association (EBMA) is in line with the Association's mission to foster a unique community that brings together a wide range of wholesalers and publishers in order to address the book and media buying needs of the educational marketplace. Unbound Concepts and Baker & Taylor are providing a useful discovery tool and community voice to publishers who supply books and other materials to schools and libraries.

Brought to you by Scope e-Knowledge Center, a world-leading provider of abstraction, indexing, entity extraction and knowledge organisation models (Taxonomies, Thesauri and Ontologies).

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Book & Journal Distribution

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