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Service provider > Data Research and Consulting services > Business Intelligence, knowledge management systems > Case Studies/Industry study reports> Scientific Information - Medical Publishing
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Scientific Information - Medical Publishing

   
 

Medical online content sales to surpass books in 2018, says new Simba Information report
- 19 Oct 2017

Media and publishing intelligence firm Simba Information has released a report titled 'Global Medical Publishing 2017-2021.' The report notes that online content continues to grow faster than all other channels - faster than the largest category journals and much faster than books.

Steep declines in medical books and the rise of dynamic online content combine for a sea change in medical publishing - original online content in the form of products like electronic clinical references, drug databases and training tools will overtake books as the No. 2 sales producing publishing activity in 2018.

At the publisher level, medical online content grew 5.5% to $1.8 billion in 2016 or $1.6 billion at the market level (after the elimination of double counted revenue). Simba forecasts it will pass the shrinking, but still significant, health science book market in 2018.

The next phase in this transition is a movement towards a new vision for dynamic content - content that will provide answers, not just search results, from a variety of sources whether publisher owned, licensed or open data.

Dynamic publishing relies on content in interoperable form to be extracted and combined in ways that anticipate user behaviour, supported by analytics, to provide meaningful answers to questions posed by researchers. Publishers would apply the enabling technology to open content, research data and computer power to synthesize multiple sources in real time.

Global Medical Publishing 2017-2021 outlines the strategies publishers, individually and collectively, will pursue in this environment of constant change.

Global Medical Publishing 2017-2021 provides detailed market information for medical and health care publishing, segmented by delivery medium: journals, books, online content, abstracting and indexing (A&I) and other activities (audio, video and CD-ROM). It analyses trends impacting the industry and forecasts market growth to 2021. The report includes an in-depth review of 10 leading medical publishers.

Brought to you by Scope e-Knowledge Center, a trusted global partner for digital content transformation solutions - Abstracting & Indexing (A&I), Knowledge Modeling (Taxonomies, Thesauri and Ontologies), and Metadata Enrichment & Entity Extraction.

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Capturing growth and share in emerging markets will continue to be a key strategy for medical publishers, says new Simba report
- 27 Jan 2015

Media and publishing intelligence firm Simba Information has released a new report 'Global Medical Publishing 2015-2019,' according to which, clinical-based publishing is projected to see some of its most rapid growth in Turkey, Chile, South Korea, Mexico, Greece and Great Britain.

The report concludes that capturing growth and share in emerging markets will continue to be a key strategy for medical publishers and information providers — especially as declining print book and journal advertising revenue stifle the industry's overall growth.

Simba Information's analysis determined that the global medical publishing market was essentially flat in 2014 (-0.2 percent). Declining print books and journal advertising, countered continued growth in online delivery of book collections, journal site licenses and databases.

Increased journal site license revenue is good news for scientific, technical and medical (STM) publishing, but for many medical journals with large circulations, subscriptions represent less than half of total sales. Unfortunately for that sector, pharma sponsorship has declined worldwide, institutional budgets are tight and individuals have been more selective in what they buy.

The outlook for medical publishing market in 2015 and beyond is grounded in sub 1percent growth rates. Weakness comes from world economies, particularly those of Europe, technological blows to high-priced books and ads, and maturity for what were once young, high growth digital startups.

Global Medical Publishing 2015-2019 outlines the strategies publishers, individually and collectively, will pursue in this environment. The move to emerging markets is a natural one given a new global emphasis on research and development, as well as market maturity in the U.S. and Europe. The report found that Europe's medical publishing market is now smaller than Asia-Pacific and rest of the developing world (outside of North America) combined.

The pharmaceutical industry has identified Brazil, Russia, India, China and Turkey as high growth national markets. A combination of rising incomes, healthcare reform and regulatory environment all play a part.

English dominates medical publishing and remains the lingua franca of medicine, particularly at the research and specialist level. But China, Brazil, South Korea and other markets have emerged as new, non-English language markets that are both important consumers and increasingly important producers of medical research. Major publishers are making their content easier to access in other languages.

Global Medical Publishing 2015-2019 provides detailed market information for medical and health care publishing, segmented by delivery medium: journals, books, online content, abstracting and indexing (A&I) and other activities (audio, video and CD-ROM). It analyses trends impacting the industry and forecasts market growth to 2019. The report includes an in-depth review of 15 leading medical publishers, including Reed Elsevier, Wolters Kluwer, Truven Health Analytics, Springer Science+Business Media, John Wily & Sons, Igaku-Shoin, Thieme, American Medical Association, Epocrates and others.

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MarketResearchReports.Biz adds Global Medical Publishing Market 2014-2018 report to its offering
- 30 Jul 2014

MarketResearchReports.Biz has announced the addition of a new market research report 'Global Medical Publishing Market 2014-2018: Industry Analysis, Size, Share, Growth, Trends And Forecast' to its collection of research reports.

According to the report, Global Medical Publishing market will decline at a CAGR of 0.56 percent over the period 2013-2018. One of the major challenges faced by this market is the uncertainty in macroeconomic conditions. The Global Medical Publishing market has also been witnessing the emergence of the digital delivery of journals and books. Despite the declining growth rate, one of the key factors contributing to this market revenue growth is the changing global landscape.

Global Medical Publishing Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers North America, Europe, the APAC region, and the ROW. It also covers the Global Medical Publishing market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this market space, according to the report, are: Informa plc, John Wiley & Sons Inc., Reed Elsevier plc, Springer Science+Business Media GmbH, Truven Health Analytics Inc., and Wolters Kluwer N.V. Other vendors mentioned in the report are American Medical Association, BMJ Group, Hearst Corp, Igaku-Shion Ltd., Massachusetts Medical Society, Thieme Medical Publishers, and UMB Medica.

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