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White Papers STM PUBLISHING INDUSTRY RESOURCES
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Big Data and the Needs of the Pharma Industry

This whitepaper offers new strategies for managing Big Data, most specifically by using an array of technologies to convert it into more meaningful, accessible Little Data. The paper highlights how the inherently data-driven pharmaceutical industry requires deep, broad information to feed drug R&D, but the way it processes Big Data is unique. The whitepaper addresses the concept that innovation in information processing involves creating environments where data has a relevant and accessible flow.
   
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Best Practices for Brand Expansion in China: How to Navigate a Unique Intellectual Property Landscape

With over 1.3 billion consumers, China claims to be the world's largest target market for global brand owners. However, multinational firms are quickly learning that in order to seize rampant growth opportunity in China, they must deal with the country's complex intellectual property landscape. Early leaders in the region have established a clear set of best practices for trademark filing and maintenance that greatly improves the odds of success against counterfeiters and trademark squatters. According to the paper, between 2006 and 2012 over 5 million trademarks were published in China, a 76 percent increase in a six-year period. In 2012, China published 924,414 trademarks, the most of any nation in the world.
   
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Perception Analysis of Scholarly E-Books in the Humanities at the Collegiate Level

When e-journals first launched, there was confusion due to formatting, platforms, delivery methods, etc. Publishers and academic librarians are finding that the introduction of e-books to the marketplace has not been as seamless as initially expected. The same issues that had plagued journals are now evident in the e-book market. This paper examines current perceptions and understandings among libraries regarding e-book and humanities collection offerings.
   
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eBook Use and Acceptance in an Undergraduate Institution

This white paper by Deborah Lenares of the Margaret Clapp Library at Wellesley College, and Steven Smith, formerly of Wellesley College and now Head of Collection Management at Boston University Libraries, draws on past studies and a new survey of users at Wellesley College to uncover some interesting insights for undergraduate librarians and institutions. The white paper is available both online, and will be distributed at this year's Electronic Resources and Libraries (ER&L) Conference in Austin, TX.
   
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Orphan Works and the Search for Rightsholders: Who Participates in a 'Diligent Search' under Present and Proposed Regimes?

Over the past several years, policy makers and private actors have developed an evolving set of approaches for addressing the orphan works problem - a problem that arises when "the owner of a copyrighted work cannot be identified and located by someone who wishes to make use of the work in a manner that requires permission of the copyright owner,"preventing follow-on uses of works. These approaches usually attempt to address the orphan works problem by employing some threshold mechanism to differentiate true orphan works, to which the proposed solutions would apply, from non-orphaned copyrighted works. This paper examines in detail the core schemes for identifying rightsholders among the leading orphan works regimes and proposals.
   
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