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Selling to Academic and Corporate Libraries in Latin America

Publishers attempting to sell to Latin American libraries face very different challenges to those selling within Europe and North America. These emerging markets require different sales and marketing techniques in order to be successful. This updated white paper from ACCUCOMS guides publishers in their selling endeavours. The report includes the results of surveys and phone interviews conducted with librarians from Brazil, Colombia, Chile, Mexico, Costa Rica and Argentina. It provides an economic overview of the region, the market potential to sell to libraries and some key findings and suggestions.
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Collaborative Improvements in the Discoverability of Scholarly Content: Accomplishments, Aspirations, and Opportunities

In a changing academic environment, discoverability of scholarly content demands cooperative efforts across the communications supply chain. This white paper summarises the current discovery landscape for scholarly communications, advocates for cooperative efforts across the industry, and proposes specific recommendations for discoverability improvement for librarians, publishers, and service providers.
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Big Data and the Needs of the Pharma Industry

This whitepaper offers new strategies for managing Big Data, most specifically by using an array of technologies to convert it into more meaningful, accessible Little Data. The paper highlights how the inherently data-driven pharmaceutical industry requires deep, broad information to feed drug R&D, but the way it processes Big Data is unique. The whitepaper addresses the concept that innovation in information processing involves creating environments where data has a relevant and accessible flow.
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Best Practices for Brand Expansion in China: How to Navigate a Unique Intellectual Property Landscape

With over 1.3 billion consumers, China claims to be the world's largest target market for global brand owners. However, multinational firms are quickly learning that in order to seize rampant growth opportunity in China, they must deal with the country's complex intellectual property landscape. Early leaders in the region have established a clear set of best practices for trademark filing and maintenance that greatly improves the odds of success against counterfeiters and trademark squatters. According to the paper, between 2006 and 2012 over 5 million trademarks were published in China, a 76 percent increase in a six-year period. In 2012, China published 924,414 trademarks, the most of any nation in the world.
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Perception Analysis of Scholarly E-Books in the Humanities at the Collegiate Level

When e-journals first launched, there was confusion due to formatting, platforms, delivery methods, etc. Publishers and academic librarians are finding that the introduction of e-books to the marketplace has not been as seamless as initially expected. The same issues that had plagued journals are now evident in the e-book market. This paper examines current perceptions and understandings among libraries regarding e-book and humanities collection offerings.
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