YOUR GO-TO INTELLIGENCE RESOURCE FOR THE SCHOLARLY PUBLISHING INDUSTRY

The future of business-to-business marketing is in smart content

In a world where data dissemination is endless and content creation is being accelerated through new technologies, smart content will have a huge impact on B2B marketing, says Joel Payne. Artificial intelligence (AI) is used in multiple ways to personalize online user experience and maximize business-to-business (B2B) marketing efforts. Similarly, machine learning (ML) is being […]

Taxonomies can help talent management in enterprises

Mary Little, an accomplished project manager, business analyst, and management consultant, in an article titled “Business Taxonomies for Talent Management & Strategy” writes that business taxonomies can help enterprises get the right people, to the right opportunities, at the right time across each stage of the talent management lifecycle. When it comes to attracting and […]

Creating accessible publications

Creating accessible documents will become the norm in the future, and hence there is a need to build accessibility standards into existing publishing workflows, says Greg Suprock, Head of Solutions Architecture at Apex. For publishers, the need to create accessible publications is both an opportunity—in terms of reaching a wider audience—and a challenge—in terms of […]

The keys to modern knowledge engineering

The goal of knowledge engineering is to take integrated and evaluated data and turn the insights derived from it into knowledge. However, even after emerging as an artificial intelligence-driven solution to collect, understand, and infer relationships from big data, questions persist on how to begin the process of knowledge engineering and what tools to use. […]

How to Map Relational Data to a Graph Database

Graph database is revolutionizing the ability of organizations to find relationships between large data sets. However, most of today’s data is still in relational database format and as data sets continue to grow, finding relationships in the relational database format is a challenge. So, how can organizations take advantage of what graph databases have to […]

BIC commissions a project to map metadata

A key part of BIC’s—UK book industry’s independent supply chain organization—ongoing mission is to optimize sales of books by improving the “quality” (accuracy, depth, timeliness, and comprehensiveness) of metadata. Though it is well known that metadata drives discoverability and book sales, there is poor visibility on how this vital asset flows through the supply chain […]

Digital transformation in publishing

A new independent white paper, commissioned by Ixxus and CCC, reveals the drivers and barriers for digital transformation in publishing, including how publishers see their own current digital capabilities. Each publishing enterprise looks at digital transformation differently. The approach to digital transformation is also unique as it is based on their business objectives. However, in […]

Fueling AI with Smart Content

Artificial Intelligence (AI) is making our world better every day in many ways. Yet, in terms of leveraging its potential, there is a lot of work to be done. To make good on the promises of AI, we need to look at content, specifically the type that makes systems smarter: content that is structured, organized […]

Why Knowledge Graphs are Important for AI

Knowledge graphs allow people and machines to better tap into the connections in their data sets. In fact, every time data is added, the entire data ecosystem is enriched as it is connected to everything else. The contextual value grows exponentially because networks are graphs. Context requires connections, and knowledge graphs use connected data to […]

Enhancing Customer Experiences with Semantically Enriched Data

What does delivering data-driven customer experiences look like in practice? For a customer, it is relevancy in every interaction with an enterprise. To achieve this end, enterprises have to view the customer as a unique individual. Therefore, they have to put the customer in the context of the current moment, gain a deep understanding of […]