This course provides an essential introduction to the changing and challenging role of promoting journals in today's market. Expectations of editorial boards can be high, and marketing staff need to be able to produce a plan which is impressive to editors, delivers results and is achievable. Delegates will discuss a variety of promotional ideas and put them to the test by working on a case study. (full day)
Event Date: June 10, 2014
Event Location: Array
Event Website: Array
