Social media now offers the opportunity to reach huge audiences around the globe, but how can publishers effectively harness these new tools to achieve their own objectives? This course helps to integrate social media into the marketing communications and wider promotional plans of the organisation, regardless of budget or size of publisher. It will include setting measurable objectives, practical tips on what works - and what does not - for different platforms.
Event Date: July 11, 2018
Event Location: Prince Philip House, 3 Carlton House Terrace, London, UK
Event Website: https://www.alpsp.org/Past-Events/Effective-Social-Media-for-Scholarly-Publishers/52766
