The first in the series of three webinars, this event aims to convey critical information for academic publishers who want to grow their business in China. China is a big potential market for international publishers – in terms of a growing number of papers, but also with regards to a growing need for education and access to knowledge in the English language. That said, China is different from other key markets, due to specific regulations for content distribution (editorially, logistically) and for the use of internet resources (social marketing, SEO).
Online at: 07:00-08.30 EST (New York), 12:00-13:30 BST (UK), 19:00-20:30 CST (Beijing).
Event Date: September 20, 2018
Event Location: Online
Event Website: https://www.alpsp.org/Webinars/How-to-Grow-your-Business-in-China-Editorial-strategy/58426
