Pharmaceutical and healthcare information provider IMS Health, US, has announced a global alliance with Information Resources, Inc. (IRI), US, to provide industry-leading business intelligence, analytics and consulting expertise on the consumer health marketplace. The multi-year alliance establishes a seamless, end-to-end view of three key market segments - prescription medicines, over-the-counter products and consumer packaged goods - providing clients with unique, new insights into consumer dynamics that are driving today's healthcare decisions.
The two companies will offer superior insights into market dynamics - equipping clients with more comprehensive information and analyses and innovative offerings to help them launch new products, reposition existing brands, manage sales teams and inventories, and reach the right prescribers, retailers and consumers. The initial focus of the alliance will be on the US and European markets, where IMS and IRI are well positioned to assess regional and local trends.
IMS is the world's leading provider of market intelligence to the pharmaceutical and healthcare industries. IRI is a leading global provider of market information, insights and decision solutions for the consumer packaged goods, retail, and healthcare industries.
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