Information and publishing services provider Ingenta, UK, a division of Publishing Technology plc, has announced the latest release of its flagship web platform, IngentaConnect. The latest version includes a number of new features which have been developed in response to user feedback and evolving technologies.
Firstly, a new partnership with content guidance firm Baynote will see IngentaConnect providing 'more like this' article recommendations based on both the current context and, more unusually in scholarly publishing, the user's previous behaviour. Articles reviewed or acquired by users with similar interests and behaviour will be recommended for consideration and potential purchase.
This development is seen to underline Ingenta's commitment to behavioural tracking and targeting as a more sophisticated means to deliver content to its users. During the past year, the company has also built a relationship with behavioural advertising network Tacoda to increase the efficacy of its online advertising services. In addition, the site's pay-per-view and document delivery experience has been simplified with a new 'Buy now' purchasing option. Users can now purchase documents with one click, instead of adding them to a shopping cart and completing a full checkout process.
Ingenta's feature-driven development process sees regular platform releases, every six to eight weeks, to ensure that new functionality is made available as quickly as possible. Other additions within the last few months include integration with CrossRef's forward linking service, as well as LOCKSS and Portico compliance. The site is also in the process of being audited for adherence to the second release of the COUNTER code of practice.
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