Scientific publisher Nature Publishing Group (NPG), UK, has announced a partnership with online physician community Sermo to facilitate the discussion and interpretation of content in leading NPG medical journals by US physicians.
In this collaboration, NPG will add 'Discuss on Sermo' links to the online versions of articles in 12 of its leading medical journals, including Nature Medicine, Nature Clinical Practice Cardiovascular Medicine and Leukemia. These links will allow US physicians reading the journals to create or join discussions of the articles in Sermo's physician-only knowledge-sharing community. On Sermo, discussions of research articles include both free-text comments and user-generated surveys, capturing the depth of individual observations and opinions as well as aggregating the collective wisdom of its 50,000 physician members.
To best facilitate information sharing, NPG will make the full text of all articles from a selection of its medical journals freely available to registered users of Sermo, which is freely available to all licensed US physicians. In return, Sermo will allow NPG to use the Sermo community to better inform and extend the relevance of its articles. The partnership is Sermo's first with a commercial publisher.
The NPG titles that will make selected content freely available to Sermo users include Nature Clinical Practice Cardiovascular Medicine, Nature Clinical Practice Endocrinology & Metabolism, Nature Clinical Practice Neurology, Nature Clinical Practice Urology, International Journal of Impotence Research, International Journal of Obesity, Journal of Human Hypertension, Journal of Perinatology, Leukemia, and Prostate Cancer and Prostatic Diseases. 'Discuss on Sermo' links will be added to the online versions of selected articles in these journals, and also in Nature Medicine and Nature Reviews Cancer.
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