Information and publishing services provider Ingenta, UK, a division of Publishing Technology plc, recently announced a new agreement with Ten Alps, UK. Ten Alps is a media company which provides factual content for online, print, television and radio distribution.
Starting February 1, 2008, Ten Alps will leverage its extensive network to grow advertising revenues for 38 of Ingenta's publisher clients through placement of high-value ads on the IngentaConnect scholarly publishing platform. The company's advertising sales team of more than 20 staff will provide sales representation for Ingenta's ad inventory.
In partnering with Ingenta, Ten Alps will sell advertising inventory for publishers including Taylor & Francis, Springer and Emerald. The new agreement, which supplements Ingenta's existing advertising partnership with behavioural targeting agency Tacoda, is expected to double IngentaConnect's advertising revenues.
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