MPS Technologies, the technology arm of Macmillan India, has announced that its eBook platform, BookStore, had been successfully used as part of the intense 12 month Automated Content Access Protocol (ACAP) pilot scheme that is set to revolutionise the relationship between publishers and search engines. ACAP is a protocol that works with search engines to protect publishers who wish to make their content available on the worldwide web.
BookStore is the digital content platform from MPS Technologies that stores, displays and sells eBook content on behalf of publishers. It allows publishers to make their content available online and ensures that it is easier to find by end-users via search engines. MPS Technologies developed a test BookStore site for the ACAP pilot - the only publisher participant to focus on eBooks - and made a significant contribution to the success of the project.
ACAP, developed by World Association of Newspapers, the International Publishers Association and the European Publishers Council in collaboration with publisher participants and search engines, will now encourage publishers to implement ACAP to allow them to express their individual access and use policies in a language that search engine 'crawlers' can read and understand.
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