Digital marketing optimisation solutions provider Coremetrics, US, has announced that its Scholarly Publication web analytics solution has been certified by an independent audit as COUNTER-compliant. The COUNTER (Counting Online Usage of Networked Electronic Resources) code of practice is an international set of standards and protocols that governs how online usage statistics are reported. COUNTER-compliancy ensures librarians and publishers can compare usage statistics in a consistent, credible and compatible way. Coremetrics underwent and passed a rigorous audit, a new requirement for certification that was instituted in 2007.
Scholarly Publishing is claimed to the only web analytics solution that is COUNTER-compliant, providing usage statistics to publishers and librarians, as well as business insight into web site visitor behaviour. Publishers such as the American Chemical Society (ACS), Springer Science+Business Media and Wolters Kluwer Health use Scholarly Publishing to provide robust usage statistics and analysis tools for their editorial, marketing, sales and technical teams.
Coremetrics for Scholarly Publishing delivers online usage reports for journals, databases and/or books made available to institutions and consortia; publishing-specific measurements, such as article requests, abstract views, table of contents views and searches run; publishing-specific reporting, such as top articles, journal usage by geography, traffic by IP address and internal search keywords; automatic updates to the reporting and annual audits to keep publishers COUNTER-compliant with the evolving Codes of Practice; and web site usage reports such as referrals, pages viewed and paths taken through publishers' sites.
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