XML content server provider Mark Logic Corporation, US, has announced the launch of the Vertical Content Delivery Quick Start package. The product is a combination of software and services designed to help publishers channel their content into specialised digital products for targeted audiences.
The solution helps publishers quickly build and deliver multiple focused products - such as websites that contain micro-vertical content from books or journals combined with information in external sources like newsfeeds and blogs - to niche audiences. Publishers can create a web interface that enables editors or product managers to control the content that is delivered to users and load and manage the external sources.
With interactive interfaces delivered as widgets, publishers can create sites that go beyond providing a simple search box and enable visitors to easily explore vast amounts of online content to find hidden pieces of information. Site visitors can explore the specific information, including dynamic lists, tables of contents, faceted navigation, tag clouds and heat maps. Users can also tag, comment on, and rate content, and save their favourite searches.
The Quick Start solution seeks to leverage the unique capabilities of MarkLogic Server, increasing the agility of traditional book and magazine publishers by providing content targeted to niche markets. Mark Logic has already implemented solutions for vertical content delivery at publishing houses including Oxford University Press, Inc. and Reed Business Information. The new Quick Start is seen to combine the knowledge and expertise gained from these deployments and enable a greater range of customers to quickly build and deploy vertically targeted products.
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