Online health company Waterfront Media and Cord Blood Registry (CBR), the global leader in cord blood banking, have introduced a new section, Considering Cord Blood Banking, in WhatToExpect.com. Published by Waterfront Media, WhatToExpect.com is the online website based on the bestselling series of What to Expect pregnancy and parenting books.
The new section is the focus of a partnership between Waterfront Media and CBR to empower expectant parents with better information on medical benefits of cord blood stem cells and the options for either preserving them for a family's own use in the future, or donating them for others in need. Given the rapid advances in research and transplant use of cord blood stem cells, Considering Cord Blood Banking has been launched to provide information and perspectives from the What To Expect site, including answers to frequently asked questions on the differences of cord blood banking options.
In addition, Considering Cord Blood Banking also includes a regularly updated poll that links members to an active message board discussion on the topic. The new section can be accessed at WhatToExpect.com and through a link on CordBlood.com.
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