Publishing and research company InfoCommerce Group, US, has launched a new division, Health Content Advisors (www.healthcontentadvisors.com), to serve publishers of medical, life science and healthcare information. The new division will seek to serve as both an industry connector and a source of knowledge and perspective on how to turn trends into opportunities. Janice McCallum, an InfoCommerce Group Managing Director, will head the new practice.
Health Content Advisors will continually monitor the shifts in information usage in all sectors of the healthcare market. It then will interpret these shifts and guide publishers in their current business as well as help them evaluate where new investment should occur. McCallum's blog, Health Content in Perspective, is issued every week and can be accessed at http://www.healthcontentadvisors.com/blog/.
The company's annual flagship conference, Health Content '08, will be held November 12-13 in Philadelphia. This year, in addition to analysing how the health content industry is evolving, the event will include an afternoon forum for emerging companies on November 12. The forum will put a spotlight on those who are setting the standards for innovation in the industry.
