The British Library, the national library of the UK, has announced the appointment of Frances Brindle as the British Library's new Director of Strategic and Marketing and Communications (SM&C). Brindle started in her role on June 8, 2009.
As Director of SM&C at the British Library, Brindle will be responsible for developing campaigns that build the brand reputation and image of the organisation with its key audiences in increasingly complex and dynamic times. To maintain its position in such circumstances, this role includes managing a diverse range of projects from supporting the Library's increasing digitisation activity and proposition development to implementing fundraising campaigns as well as overseeing the communications, exhibitions and marketing activities of the Library.
Frances Brindle will report to Dame Lynne Brindley, Chief Executive British Library.
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