Subscription services provider Swets, Netherlands, represented eleven international publishers at this year's Beijing International Book Fair (BIBF), held in Tianjin from September 1-4, 2008. The publishers are: CSIRO Publishing, EDP Sciences, Euromonitor International, IWA Publishing, OECD, The British Psychological Society, Pavilion, E.Schweizerbart Science, Professional Engineering Publishing, Schattauer Publisher, and Asia Weekly.
Swets undertook several market research activities on behalf of the publishers and showcased a selection of their material at the Swets booth. The company also took this opportunity to offer various value-added services to publishers in order to enhance their brand promotion and sales in China.
The annual Beijing International Book Fair is considered as one of the top international book fairs in the world and as China's number one book exhibition, attracting a wide range of both local and overseas' publishing professionals. This year's book fair attracted more than 1,300 publishers from over 50 countries. Most of China's key universities and research institutions were also in attendance.
