Vertical search services and technologies provider Convera Corporation, US, has announced an agreement with publisher Wolters Kluwer Health, US, to build vertical search engines for the latter's website for nurses at NursingCenter.com. Under the deal, Convera and WK Health will provide vertical search and site search for the online resource to assist in the continuous training for US nursing professionals.
The combination of a site search across Wolters Kluwer's proprietary information and nursing best practice alongside a vertical search aggregating authoritative web content is projected to provide a comprehensive information service to the nursing community.
WK Health seeks to play a leading role in driving medical excellence. Its products and services are claimed to be used by professionals and organisations in almost every aspect of healthcare and across the world to advance knowledge and its application to improve patient care.
Vertical search sites, vertical search toolbars and widgets are increasingly being seen by B2B publishers as a way of extending their brands into the essential workflow of their online communities. Earlier this month, Convera launched vertical search sites for the Journal of Family Practice and Current Psychiatry in conjunction with Dowden Health Media (DHM). Last month, the company announced the launch of search.optics.org (search.optics.org), a vertical search site for the global photonics industry, together with IOP Publishing.
