EMpact Sales (EMpact), the publisher representation group within the EBSCO Information Services division, US, and Mark Allen Group (the Group), UK, recently joined forces to provide print and electronic journals to customers across five continents. According to the new agreement, EMpact will, on behalf of the Group, serve as sales and marketing representative and consultant in the Caribbean (including Puerto Rico), Mexico, Central America, South America, Australia, New Zealand, Hong Kong, Korea, Macau, Taiwan and the Nordics.
The Mark Allen Group publishes 34 journals that focus primarily on healthcare, including the British Journal of Community Nursing, British Journal of Health Care Management, Journal of Wound Care, British Journal of Midwifery and British Journal of Nursing. The Group also publishes several journals in the education sector.
Through its affiliation with EBSCO Information Services, EMpact is projected as the ideal partner for publishers who wish to expand their sales efforts and promotion of their products to additional targeted territories across the globe. The EMpact team can develop an exclusive and strategic plan to dramatically broaden the exposure for publishers' electronic products and content.
As part of the EBSCO group, EMpact brings to the sales process an expanded team of experienced sales and marketing personnel, many of whom have been working with publishers and libraries for many years. With the support of 32 fully staffed offices in 23 countries worldwide, EMpact's global reach makes it possible for content providers to take advantage of opportunities they might otherwise miss.
