A recently released ePharma Physician v8.0 study by pharmaceutical and healthcare market research company Manhattan Research has found that The New England Journal of Medicine (NEJM) and American Family Physician rank as top online medical journals among US primary care physicians. Comparing the top online journals of 2007 to this year's batch, the Annals of Internal Medicine and American Family Physician have been two of the most successful publications in increasing online physician readership.
Reading online journals has been one of the fastest growing professional activities for physicians, growing at a double-digit rate over the past three years. The ePharma Physician v8.0 survey found that physicians expect to increase their use of the Internet as a source of clinical news and information, making it critical for publications like the American College of Physicians Observer, the Cleveland Clinic, the Journal of General Internal Medicine, and others to maintain engaging online versions of their journals.
ePharma Physician v8.0 was conducted via online survey methodology in Q2 2008 among 1,681 online practicing physicians in the US. For seven consecutive years, the study has determined the leading online physician destinations based on the number of physician visitors as well as the content satisfaction of those who visit. In-depth analysis of top product and corporate pharmaceutical websites, health portals, online journal sites, specialty-specific sites, newsletters and society sites is available as part of the ePharma Physician v8.0 advisory service.
Manhattan Research is organising a webcast on August 26 (11am and 3pm) for marketers interested in learning more about the latest digital sales and professional marketing trends. The session is targeted at healthcare and pharmaceutical marketers looking to effectively reach physician audiences through CRM, tech-enabled sales forces, interactive detailing, Web 2.0, pharmaceutical customer service portals, and other strategies.
