Scientific publisher Nature Publishing Group (NPG), UK, has chosen Confirmit Horizons, a multi-mode platform for customer/employee feedback and market research, as its end-to-end customer feedback solution.
Confirmit Horizons will enable NPG to survey its readers and deploy reader panels for its flagship weekly scientific journal, Nature, and for its scholarly website, www.nature.com. It will enable NPG to better understand what its readers and users most value and to use this feedback to enhance the structure and content of Nature and nature.com on an ongoing basis.
NPG's decision to invest in Confirmit was based on the need to simplify and automate its customer feedback programme. Confirmit Horizons will also enable the publisher to offer co-branded online surveys to its advertising customers, providing an alternative method of reaching NPG's highly sought -after niche readership.
