PubMatic, US, a provider of ad revenue optimisation technology for global online publishers, has released a new application, PubMatic Ad Inspector, to help publishers analyse and evaluate all ads served on their websites. PubMatic Ad Inspector identifies improper, faulty or malicious ads and their source, empowering ad operations professionals to make timely adjustments to protect their publishers' brands.
PubMatic Ad Inspector (www.pubmatic.com/adinspector) provides publishers with deep forensic information on all ads served on their Web pages. It instantly identifies which ad network or exchange served a particular ad and any ad networks that defaulted in the process. PubMatic Ad Inspector is available to all PubMatic Premier customers - global media publishers with more than $5 million in annual online revenue.
PubMatic Ad Inspector, available as a FireFox add-on, is geared for ad operations professionals in large publishers who manage complex environments with numerous sites, multiple ad networks and multiple ad units. Information from ads on their sites can be captured in a snapshot through the Ad Inspector application.
