DeepDyve, a US-based provider of research engine for the deep web, has launched a suite of tools for publishers and scientific societies to enhance the search capabilities on their websites. The suite seeks to leverage DeepDyve's KeyPhrase algorithm, which allows users to input whole sentences, paragraphs or entire articles as their query to find related results.
The products are designed to first make the publisher's content more discoverable in search engines which is where, according to a report from Outsell, more than 70 percent of users begin their research. From there, other tools are available to increase the engagement at the publisher's site by allowing users to quickly find related articles based on what they are viewing.
Publisher landing pages use DeepDyve's technology to enhance the findability of publisher content by various search engines. These co-branded or private label pages present the web searcher with a whole page full of closely related articles from the same publisher, with links leading them to the publisher site. According to DeepDyve, one landing page can be set up for each article, yet they are easy to deploy, totally automated and hosted by the company's product.
DeepDyve's search technology is available to publishers via a web services API (Application Programming Interface). The API can be set up to search only a publisher's own content, or to help users discover other relevant documents in the DeepDyve index. Searches can be launched with a few keywords, or by allowing users to use a paragraph or an entire document as a query to find articles that match the concepts described. Results are returned via an XML feed or as a hosted, co-branded web page.
The DeepDyve 'More Like This Document API' enables websites to directly interface with the DeepDyve database to search for articles that are similar to a designated document within the DeepDyve index. It is designed for use by publishers whose content has been indexed by the company and 'who would like to include a related articles' functionality on their site without the laborious implementation.
The Public Library of Science (PLoS) is one of the first organisations to implement DeepDyve's search technology.
