Bibliographic information provider Bowker, US, has announced the launch of its US Book Consumer Demographics and Buying Behaviors Annual Report. The report is projected to offer members of the US book publishing industry access to a complete consumer-based research report with detailed analysis of who is buying books and what motivates them to make their purchases.
The report claims to include in-depth book data, demographics, psychographics, genre category breakdowns and distribution channel analysis. It also includes first quarter 2009 trends, documenting that mass merchandisers picked up market share while bookstores had the largest decline. Additionally, it includes data from Bowker's 2008 book production statistics, which benchmark the number of new titles produced in the US according to a variety of genres and publishing formats.
The report was produced in collaboration with Publishers Weekly, a publication serving all segments of the US book industry. Lightning Source, a player in print on demand book manufacturing and distribution, will manufacture the Annual Report on demand. Copies of the report will be printed as they are needed, allowing Bowker to fill every order of the report from virtual inventory.
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