TechWeb's Light Reading Communications Network, a research-led media company serving the global communications marketplace, has announced the appointment of Susan Odell to the newly created position of Vice President of Sales and Marketing.
Odell, who previously held positions as Vice President, Product Management, and Vice President, International, with TechTarget, will lead Light Reading's global media sales and marketing staff. In her new position, she will ensure that Light Reading's online sales, marketing, and product strategy meet the demands of the worldwide communications industry.
Odell has proven technology media and leadership experience working on major brands across IDG, CMP, TechTarget, and Safari Books Online. At TechTarget, she helped build the company's Product Management department from scratch, building its headcount to 15 people. She also increased Tech Target's International revenues to $3 million through a number of acquisitions, joint ventures, and licensing agreements with media companies in more than 20 countries.
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