Contentinople Insider, a new subscription research service from TechWeb's Contentinople, has published a report, which says that as online video viewing grows, video-publishing platforms rise, providing content owners with many ways to manage their video content. TechWeb's Contentinople is a provider of news and analysis covering the emerging digital media industry.
‘Online Video Platform Survey: Launching the Internet Video Era’ provides insight into media companies' perception of the online-video market. It also addresses key issues such as the status of video deployments, expectations of growth, capabilities required from their video platforms, and vendor views.
According to Aditya Kishore, research analyst with Contentinople Insider and author of the report, several vendors offer video-publishing platforms, and their features and functionality, key strengths, and costs vary widely. However, revenues appear to be the most important deployment driver, whether experimenting and developing new models or creating an incremental revenue stream.
According to the survey, leading deployment drivers for online video are online brand extension, new revenue development, and experimentation with revenue models.
About half of the respondents were already distributing video online at the time of this survey, with almost a third distributing a "substantial" quantity. This, coupled with data demonstrating the growth of online video, is projected as an encouraging sign for vendors. Many respondents are willing to swap out existing components of their back office for their publishing platform of choice. White-label publishing platforms are preferred to in-house and SI-built platforms, though taken together they beat out white-labels.
Contentinople Insider is a research service that tracks, analyses and evaluates the key market and technology developments that will have the biggest impact on the digital media and communications industries in the months and years ahead. Each edition of the service seeks to offer deep insight and hard-to-get market data and intelligence on the core issues facing industry participants and investors.
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