Electronic content delivery solutions provider Impelsys, US, has announced that the American Medical Association (AMA) has launched an e-book portal using iPublishCentral, its self-service e-publishing platform. iPublishCentral enables publishers to market, distribute and monetise traditional print content through electronic channels.
For instance, the e-book version of Guides to the Evaluation of Permanent Impairment, sixth edition, contains clarifications and corrections that were not defined until after the book published. The AMA has recently reprinted the book and is using this opportunity to introduce its existing customer base to the electronic version. Direct purchasers can currently receive a two-year subscription to the downloadable e-book as a replacement offer for the reprinted publication. iPublishCentral allows a migration path to a planned suite of e-products that will be available on Impelsys’ iPlatform in the future.
By going online with iPublishCentral, the AMA seeks to provide its members the flexibility and benefit of accessing AMA-published content from anywhere.
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