International Journal of Behavioral Nutrition and Physical Activity (IJBNPA), published by open access publisher BioMed Central, UK, recently published its first thematic series of articles. These articles present research on how mass communication and social marketing affect levels of physical activity within a population.
The series, ParticipACTION: Baseline research on the resurgence of Canada's physical activity social marketing leader, focuses on ParticipACTION, a not-for-profit organisation dedicated to inspiring and supporting active living and sport participation for Canadians. Edited by Adrian Bauman and Mark Tremblay, the articles address a range of aspects including an assessment of the effect of a mass media campaign designed to inform parents of the risks associated with inactivity for children and youths.
IJBNPA is an Open Access, peer-reviewed online journal devoted to furthering the understanding of the behavioral aspects of diet and physical activity. The journal particularly solicits articles that present theoretical innovations with respect to diet and physical activity behaviors. IJBNPA's articles are archived in PubMed Central, the US National Library of Medicine's full-text repository of life science literature, and also at INIST in France and in e-Depot, the National Library of the Netherlands' digital archive of all electronic publications. The journal is also participating in the British Library's e-journals pilot project, and plans to deposit copies of all articles with the British Library.
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