Bibliographic information provider Bowker, US, and the Association of American Publishers (AAP) will host a webinar for industry professionals on consumer book buying. Set for October 22, ‘The Big Picture’ is projected as a sneak peek into book buying trends for the first half of 2009.
Publishers, booksellers and other industry professionals will have the opportunity to understand consumer book buying behaviour, according to the organisers. The webinar is powered by Bowker’s PubTrack Consumer, which provides data analysis on consumer book buying behaviour. Moving beyond basic book sales data, the webinar is projected to provide insight into who today’s book buyers are, what they buy, where they buy books and what motivates their purchase.
Highlights of the webinar will include the most recent book consumer population demographics (who’s buying what); types of books being purchased (fiction, nonfiction, mystery, romance, juvenile, young adult); where readers buy their books; how they learn about new titles; the impact of the Internet; interest in e-books and audiobooks.Attendees will be able to follow the audio presentation and ask questions in real time. Kelly Gallagher, Vice President, Publisher Services, Bowker, will present, with the virtual audience Q&A facilitated by AAP Vice President Tina Jordan.
The October 22 event is the first of what is expected to be a series of webinars the two organisations will host in the coming months. A second webinar, ‘Emerging Book Trends for 2009,’ is scheduled for December 9, 2009. That programme will provide an overview of the changing climate of book buying in 2009. This includes e-book buzz, online social networks and marketing, changing channels, and buying versus library patronage. The programme will also highlight the connection between what publishers publish and what consumers buy.
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