Steven Inchcoombe, the Managing Director of scientific publisher Nature Publishing Group (NPG), has outlined publishing endeavour and other initiatives for 2010 in an annual letter to customers. NPG has announced plans to continue innovation in web offerings, publishing processes and business models, with a focus on functionality and value.
The letter mentions NPG’s pricing strategy for 2010. Site licence list prices for NPG-owned journals will increase by an average of 3.5 percent. Also during the year, the publisher will launch a new online only peer-reviewed journal, Nature Communications. The journal will seek to offer rapid publication for research across the biological, chemical and physical sciences. Starting April 2010, Nature Communications will have a mixed business model and authors can choose either traditional subscription access or open access through payment of an article processing charge (APC) for their research papers. NPG plans to introduce several open access journals in its academic and society journal programme in 2010. The company recently announced the January 2010 launch of its first online open access journal, Cell Death & Disease.
According to the letter, NPG’s advances in innovative publishing functionality provided in Nature Chemistry will be applied to Nature Chemical Biology, Nature and other group journals. Also, NPG’s physical science portfolio will expand to include society publishing, as it will publish Polymer Journal with the Society of Polymer Science, Japan.
During 2010, NPG expects to continue to build its consumer media division with Scientific American, which became part of the company in 2009.
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