The Professional & Scholarly Publishing (PSP) Division of the Association of American Publishers (AAP), US, has announced that registrations for the PSP 2010 Annual Conference ‘The New Reality: Disruption, Innovation, Relevance’ is still open. The conference is scheduled for February 3-5, 2010, at the Renaissance Mayflower Hotel in Washington, DC. According to AAP, conference registration fee for 2010 is the lowest in five years.
The pre-conference seminar ‘The Culture of Free: Publishing in an Era of Changing Expectations,’ will discuss a variety of issues. These include the challenges of competing with free and obstacles to embracing free; what are user expectations in this new culture and the ways publishers are trying to meet them; cost versus value of scholarly content: who bears the freight; will free content that is ‘good enough’ diminish markets for more high-quality content?; and how might the culture of free affect broad business models and how might those models change in response?. The seminar, scheduled for February 3 from 0900hrs-1530hrs, will present speakers and panels from both inside and outside the industry to explore the general question of ‘how do we compete with free’.
The Annual Conference will begin with a plenary session on ‘Policy and Market Challenges – Critical Issues for 21st Century Publishers.’ This session will bring together a number of policy experts from the publishing industry to outline the major issues facing content owners today and discuss the business implications of these proposals, should they become law.
Other sessions include: Social Marketing 101; What Riches to be Gained from Enriching Content?; Retail Now Lead the Digital Way; Publishing Model Innovation: The Author Pays Model; and Social Media and Scientific Research.
There will also be an Oxford-style debate of the proposition, ‘Current US Copyright Law Excessively Restrains the Development of Intellectual Property.’ The audience will be polled in real time (via mobile texting) in advance and upon completion to determine which team has prevailed.
The line-up of sessions and speakers is available at
http://www.pspcentral.org/events2/PSP2010AnnualConferenceProgram.cfm
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