Educational software and consulting services provider Xplana, US, has released a study titled ‘Digital Textbook Sales in US Higher Education – A Five-Year Projection’. According to the study, more than 18 percent of new textbook revenue in the higher education and career education markets will come from digital textbooks by the year 2014. Also, annual revenues from digital textbooks will exceed $1 billion by that year, it adds. It is estimated that this shift in sales will cause the publishing industry to overhaul the traditional textbook production processes.
The study projects annual sales growth and market trends for digital textbooks over the next five years. It is based on private surveys conducted by Xplana and its parent company, MBS Direct, as well as other industry and market research.
According to the report, the anticipated growth in digital textbook sales will create opportunities for new publishers to enter the textbook market due to fundamental changes in purchasing patterns. The rise in the availability of digital textbooks will also make free, open educational resources easier to incorporate into standard curriculum materials, it is projected.
The full report can be downloaded from the Xplana research blog – The Xplanation (http://blog.xplana.com/reports/)
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