Campden Publishing Ltd., a division of Campden Media, a UK-based specialist business-to-business information provider, has announced the launch of its medical and educational communications division, Campden Health Communications.
To coincide with the launch, Campden Health Communications has separately announced that it has secured a high-tech 'Augmented Reality' innovation that enables its readers to upload video content directly to their smart phones - simply by scanning a magazine image. This is the first time the 'Aurasma' pattern recognition system, created by software company Autonomy, has been employed in the healthcare sector.
Campden Health seeks to build on the knowledge and relationships forged over 10 years of servicing UK primary and European secondary healthcare stakeholders with a suite of established, highly respected journals, a large and diverse client base, and depth of digital and events experience.
Campden Health will now look to extend these relationships by focusing on meeting the many innovative, bespoke requirements of its customers in print, digitally and face-to-face.
Readers of the latest issue of GP Business, Campden Publishing's UK general practitioner title, can trigger related video information straight to their iPhone, iPad or any Android device by scanning the cover image with their smart phones after downloading the Aurasma app online.
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