Publishing-specific software solutions provider Publishing Technology plc, UK, has announced two new appointments designed to lead and consult on the digital publishing strategy of customers on the pub2web platform.
Effective this month, Rebecca Cullen and Toby Plewak each assume the role of Customer Strategist in the Oxford (UK) and Cambridge (US) offices respectively. The new positions will provide strategic consultancy and guidance for the future development and evolution of each pub2web site, specialist sales support, and in-depth knowledge of the technology environment.
Rebecca Cullen brings with her a wealth of publishing and project management knowledge obtained from Oxford University Press in Oxford and New York, as well as from Greenwood and Osprey Publishing. Toby Plewak will apply his publishing, product development and technology experience gained from positions held at the Journal of Bone and Joint Surgery, the New England Journal of Medicine and the Massachusetts Historical Society. With Publishing Technology’s expanding worldwide customer base, Rebecca will manage clients in Europe while Toby works closely with US publishers.
The Customer Strategist role was created to support the company’s Perpetual Customer Service solution for helping content providers achieve their digital publishing goals. Each customer strategist will apply intimate knowledge of the custom pub2web hosting platform and the scholarly marketplace to provide advanced training and interpretation of analytics, identify and develop competitive digital revenue streams, and consult on maximizing investments and opportunities. The dedicated initiative will enable publishers to fully leverage pub2web’s unique semantic discovery framework, sophisticated ecommerce, and facilities to experiment with new business models.
pub2web is a customised, multi-content publications platform delivering all the functionality needed to support evolving digital strategies and to satisfy diverse end user and librarian requirements. Publishers benefit from proven, regularly-updated technology while also maintaining full control of their brand, their content and their user relationships.
