Pyramid Research (www.pyr.com), the telecom research arm of Light Reading Communications Network (www.lightreading.com), US, has released a report that analyses the impact of Apple’s iPad on mobile operators. The report says mobile operators will be among the biggest beneficiaries of the iPad's success, thanks to the device’s use of mobile data services to access applications and digital content.
The report, titled ‘Apple's iPad: No Revolution, but a Potential Revenue Driver for Mobile Operators’, also analyses the impact of the iPad on device vendors, publishers and developers. The 12-page report summarises the impact the iPad has already had on mobile communications providers and looks into possible future developments. It compares the iPad against other e-reader products, and expected competitor reactions. The report also looks at the impact on other content industries, and the reaction of game developers, online video service providers, and newspaper publishers, and how whole new content categories are already emerging.
While the Pyramid report is primarily appreciative of the iPad, other media reports have been more critical. According to these reports, the device lacks certain features – for instance, the storage capacity cannot be upgraded, so file management on the device is reportedly difficult. Another observed deficiency is that URLs cannot be added or embedded in a document. Also, the device does not feature a camera or a USB port. Additionally, according to some observers, the small screen of the iPad makes it almost impossible to multi-task.
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