Publishing-specific software solutions provider Publishing Technology plc, UK, and the American Society for Microbiology (ASM) have announced a partnership to create a next-generation digital platform to host all of the organisation's published authoritative content online.
The new custom-built site will be developed on Publishing Technology's pub2web platform. It will house the largest single collection of microbiology research available. This includes ASM's journal titles dating back to 1916, its news magazine Microbe, a rapidly expanding image library, 240 book titles and a range of individual reports, articles and videos.
By maximising the digital opportunities available, ASM will be able to offer its community of scientists, clinicians, authors and librarians a flexible and user-friendly online experience via pub2web's semantic technology offering tagging and faceted search. It will enable visitors to search, browse and discover ASM content quickly and effectively. ASM will in turn benefit from a more flexible and sophisticated platform that will allow it to experiment with new business models, new functionality and new formats of delivery.
ASM is a long-standing customer of Publishing Technology sales and marketing consulting firm Publishers Communication Group (PCG), who continue to provide sales representation for the Society's diverse content around the world. Additionally, the new ASM site design will be focus-group tested through PCG-conducted market research.
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