Events organiser IIR Exhibitions, UK, has announced that the Ipex 2010 event, scheduled for May 18-25, 2010, at Birmingham, will feature a series of free-of-charge expert panel debates on critical issues facing the print industry today. Produced by Pira International in association with Ipex, the Great Print Debates is scheduled to bring together experts and industry representatives to produce expert commentary, various debates and audience interactivity. Ipex is projected as the largest English-speaking global technology event for print, publishing and media.
The four main questions to be considered are: More than ink on paper: how should printers be selling print?; What will the printer of the future look like?; Will an Ipod for publishing kill printed media?; and Green print: is it worth it?
Joining Sean Smyth and Frank Romano as Debate chairs will be Neil Falconer, Senior Consultant, Pira International, and Laurel Brunner, Digital Dots. Panelists include Rob Haak, President, SPIKIX; Adam Dewitz, Director of Technology, WhatTheyThink.com; Stephen Goddard, Environmental Leadership Program Manager, Hewlett-Packard, and Marcia Balisciano, Director of Corporate Responsibility, Reed Elsevier.
Audience participation and interaction using simple polling technology are expected to allow real-time feedback and drive the questioning of the panel chair, pushing the experts out of their comfort zone. Debate participants will be given a study report – titled Print to 2020 - with scenarios and forecasts to 2020. With input from a panel of print and publishing experts from around the world, Print to 2020 is expected to provide a global summary of the major challenges, threats and opportunities facing the printing industry. Building upon the themes discussed at the Ipex/Pira forums, the study will seek to offer a roadmap for how these issues are likely to develop over the next 10 years. Print to 2020 is published by Pira International.
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