Online books retailer Amazon.com, Inc., US, has announced that Kindle device unit sales accelerated each month in the second quarter - both on a sequential month-over-month basis and on a year-over-year basis.
According to the company, the growth rate of Kindle, its e-book reader, tripled since the price was lowered from $259 to $189. The device is claimed to offer the largest selection of the most popular books people want to read. The US Kindle Store now has more than 630,000 books, including new releases and 106 of 110 New York Times Best Sellers. Over 1.8 million free, out-of-copyright, pre-1923 books are also available to read on Kindle.
Over the past month, for every 100 hardcover books Amazon.com has sold, it has sold 180 Kindle books. This is across the company's entire US book business and includes sales of hardcover books where there is no Kindle edition. Free Kindle books were excluded. Amazon has reportedly sold more than three times as many Kindle books in the first half of 2010 as in the first half of 2009.
The Association of American Publishers' latest data reports that e-book sales grew 163 percent in the month of May and 207 percent year-to-date through May. Kindle book sales in May and year-to-date through May exceeded those growth rates, according to Amazon.
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