Technology media company TechTarget, Inc. has been awarded winner of Best of B-to-B Video Campaign in the annual Digiday Video Awards for its 'Embracing Mobile Chaos' campaign designed for its client BlackBerry-maker Research In Motion. The Digiday Video Awards, held December 13th in New York City by Digiday Media, honour overall excellence and breakthrough achievement in video media, marketing and advertising. Other finalists in the category were Motorola and Casale Media.
The "Embracing Mobile Chaos" programme was developed and executed by TechTarget Custom Media to elevate awareness of mobile device management and consumerization of IT (BYOD) challenges, while simultaneously highlighting how the BlackBerry portfolio solves those challenges. Produced in conjunction with in-house technology guru, Brian Madden, TechTarget Custom Media delivered an ongoing series of over 20 video vignettes featured within a custom branded microsite, Embracing Mobile Chaos, and via Custom Brand Engage rich media ad units across relevant sites in the TechTarget network.
Leveraging unique and humorous video content that highlights user and IT pain points paired with in-depth content on BlackBerry mobile device management solutions, allowed TechTarget to drive a significant increase in both awareness and consideration for BlackBerry.
