Appcelerator, an integrated mobile platform for rapidly developing native and HTML5 mobile web applications using open web technologies, and analyst firm International Data Corporation (IDC) have announced results from a new joint survey of 2,160 Appcelerator developers around the world.
Findings reveal that Amazon's new Kindle Fire edged Samsung Galaxy Tab as the number one most popular Android tablet in North America. It was on par with interest for the iPad prior to its launch in April 2010, and second only to the Galaxy Tab globally. Microsoft's Windows Phone 7 also decisively moved ahead of RIM's BlackBerry OS to become the clear number three mobile OS behind iOS and Android.
Appcelerator and IDC also continued their research into how companies are making the move from the web to mobile. This quarter the report seeks to dive deep into understanding the priorities companies are making with their mobile strategy and how mobile is fundamentally transforming customer relationships. The full report is available free for download at http://bit.ly/q4-2011-report.
As the mobile industry advances, contenders are reportedly finding success by securing new footholds and partnerships to compete against Apple's dominance. Amazon announced the Kindle Fire, a smaller, cheaper Android-based tablet that leverages its large content library while Microsoft's Windows Phone 7 is building strong European developer enthusiasm thanks to its Nokia partnership. Developers and businesses gave high marks to these moves, which contrast sharply against BlackBerry OS, BlackBerry's QNX-based PlayBook and webOS, all of which collapsed in interest with developers this past quarter.
Over the past couple quarters, Appcelerator and IDC have been analysing how businesses are making the move from the web to mobile. Earlier this year, they discussed how companies were maturing through several phases of adoption. This quarter, the companies asked developers and businesses to rank 24 mobile objectives for their most recent application. This analysis was then clustered into what is being called the 'mobile relationship lifecycle' to define objectives in four areas - reach, engagement, loyalty and monetisation. A complete breakdown of these trends and a more detailed analysis is available online.
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