Construction information provider Reed Construction Data (RCD), US, a division of Reed Business Information, has announced the launch of specEdge, a trigger campaign delivery service designed to connect building product manufacturers (BPMs) with customers and projects for increased business exposure and profitability. specEdge will make its industry debut at the forthcoming AIA 2011 National Convention (booth #1119), at the Ernest N. Morial Convention Center in New Orleans, LA.
Getting product information into the hands of the right customers at the right time during the critical planning and development stages of a project can be challenging for BPMs.
With specEdge, small to mid-size building product manufacturers will receive marketing campaign capabilities to target design and construction decision-makers with differentiated project data during the precise moment that it's needed.
At the AIA convention, RCD will also showcase RSMeans' cost-estimating tools and resources that help construction professionals accurately project and control the cost of both new building construction and renovation projects.
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