The Association of American University Presses (AAUP) has released a report titled 'Sustaining Scholarly Publishing: New Business Models for University Presses.'
Within the scholarly communications ecosystem, scholarly publishers are a keystone species. University presses - as well as academic societies, research institutions, and other scholarly publishers - strive to fulfill the mission of making public the fruits of scholarly research as effectively as possible within that ecosystem. While that mission has remained constant, the landscape in which it is carried out has altered dramatically in recent years.
The new report explores many current scholarly publishing experiments and initiatives, defines characteristics of effective business models and the challenges of transitioning from a traditional sales-based model, and presents several recommendations for sustaining high-quality scholarly publishing throughout this time of change. The AAUP report was prepared by the Task Force on Economic Models for Scholarly Publishing, chaired by Lynne Withey, now-retired director of the University of California Press.
According to the report, active and open sharing of lessons learned by participants in existing digital publishing projects should be an ongoing process. It noted that support of foundations, libraries, and university administrations in providing funds to work toward the digital future has been, and will remain, crucial.
Open access is a principle to be embraced, if publishing costs can be supported by the larger scholarly enterprise. University presses, and nonprofit publishers generally, should be fully engaged in these discussions, says the report. Further, it recommends that proposals and plans for new business models should explicitly address the potential impact of the new model on other parts of a press's programmes, as well as explicitly address the requirements, both operational and financial, for making the transition to a new model.
The full report is available for download at http://aaupnet.org/resources/reports/business_models.
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