Marketing services provider Frontline Global Marketing Services Ltd, UK, has announced an agreement with journal supply chain support provider Ringgold, Inc. Under the deal, both companies will exchange data on worldwide library consortium membership.
The new enhanced data will include over 600 library consortia in 97 countries. It will add value to both Ringgold’s database and Frontline’s Consortium Purchasing Directory. Both will include membership lists from each database which will be matched to the Ringgold Identifier for the member institutions. The Ringgold database uniquely identifies over 155,000 institutional entities that subscribe to academic journals, and provides metadata about their structure, consortia memberships, size, type and location.
The fifth edition of the Directory, to be published in 2010, will nearly double in size and include information on consortia buying library management systems and other online products as well as the existing information on licensing online content. This enhancement will include additional metadata and functionality, as well as all the valuable information in the Directory profiles such as products purchased, consortium contacts, and the policies and practices of the consortium.
Frontline GMS provides marketing, promotion and sales consultancy services to the academic and professional publishing industry. The company specialises in advising publishers, vendors and intermediaries in several areas, specifically marketing strategy, PR, negotiating with library consortia, setting pricing and business models, and using and analysing subscription, customer and usage data. Frontline also undertakes major research projects, and provides PR, consortia negotiation and data analysis.
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