Scientific publisher Nature Publishing Group, UK, has announced the launch of the nature.com Reader for iPad. Users of the iPad application (app) can view all news content from Nature and article abstracts from Nature, Nature Genetics, Nature Medicine, Nature Biotechnology, Nature Physics, Nature Reviews Microbiology, Nature Reviews Genetics and Nature Communications free of charge.
The nature.com iPad app is available free to download from the iTunes App Store. As an introductory offer, access to the full text of Nature is available free on the nature.com Reader until February 28, 2011.
Access to the full text of the journals through the app is included in existing personal subscriptions. Alternatively, low cost thirty-day and annual mobile subscriptions offer full text access, including six months of archived content. Mobile subscriptions provide access on both the nature.com Reader for iPad and the nature.com iPhone app.
Users will now be able to read abstracts immediately or save them for later, set up saved searches, or browse the latest news and research. The nature.com iPad app also enables users to read abstracts from other journals by setting up a saved search with PubMed, or arXiv, an archive for electronic preprints of scientific papers.
NPG has designed the nature.com Reader specifically for the iPad's larger screen. Articles are presented simply and clearly, and high resolution figures, pop-up references and data tables are handled by special helper views for an optimal reading experience. A future release of the app will allow iPad users to purchase a week's access to individual articles for $3.99, and support site license access via IP range. NPG has future plans to offer the remaining Nature branded titles on the nature.com Reader.
The nature.com iPad app is the latest mobile offering from NPG. Earlier, in December 2010, Scientific American launched a special one-off edition 'Origins and Endings' on the iPad. 'Origins and Endings' features a compilation of articles, interactive informational graphics, slide shows, and audio interviews with scientists and video supplements. The nature.com mobile app for iPhone was released in February 2010.
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