The ISNI International Agency, a UK-based non-for-profit organisation, is helping media companies prepare for the International Standard Name Identifier (ISNI), a new standard which will streamline the way creative rights holders are referenced on the Internet. The ISNI – Draft ISO 27729 is an ISO certified global standard designed to easily identify the millions of contributors to creative works, including writers, artists, creators, performers, researchers, producers and publishers.
The ISNI International Agency, which will be responsible for ISNI's administration and governance, was officially incorporated by its six founding members - CISAC, IFRRO, IPDA, ProQuest, OCLC and the Conference of European National Librarians (Represented by Bibliothèque Nationale de France and the British Library) - on December 22, 2010. The consortium members represent more than 300 rights management societies and 26,000 libraries worldwide.
While the Agency creates the ISNI reference database - assigning ISNI identifiers to over 5 million names - and begins building a network of ISNI Registration Agencies, media and content companies are preparing to integrate ISNI into their operations.
ISNI will reportedly make data exchange between all players in the value chain quicker, more accurate and cheaper. This in turn facilitates licensing of online services and legal access by the public to the content they want. In order for ISNI to reach its potential, widespread use by the business, research and technology sectors is said to be key. The ISNI International Agency will prepare the standard for industry adoption by first creating the initial ISNI database, which will allocate ISNI numbers to more than 5 million contributors. The database is scheduled for release to ISNI business partners by mid-2011.
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