Readers of NEUROSURGERY, the official journal of the Congress of Neurological Surgeons (CNS), can now access supplemental digital content, including video and illustrations, directly from their smartphones. Beginning with the April 2011 issue, the journal will use QR codes to link print content and supplemental digital content to enhance the experience for readers of traditional hard copy.
Articles with available supplemental digital content are clearly identified by a QR code on the article's title page. With a QR code reader application installed on a compatible mobile device, a reader can now view supplemental digital content, such as surgical demonstrations or additional illustrations, improving and expanding the accessibility of related digital content. A number of free QR code reader applications are available for Android devices at Android Market, Blackberry devices at App World and Apple iOS devices via the App Store.
As part of its industry-recognised social media strategy, NEUROSURGERY has been using a dedicated YouTube channel (http://www.youtube.com/neurosurgerycns) to serve author-submitted digital content for the past year. Those videos can now be linked physically to their print counterparts.
To publicise the initiative and educate readers, the April 2011 issue of NEUROSURGERY features a QR code on the cover of the April 2011 issue, linking to a video tutorial illustrating the process by which readers can access digital content using QR codes. The journal has also been employing QR codes for several months in advertising and inserts, preparing readers for their eventual use alongside editorial content.
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