Publishing services provider Allen Press, Inc., US, has launched two new services to help publishers explore new opportunities in multi-channel delivery and respond to the changing needs and preferences of readers. These include the Allen Press eBook service and the Allen Press 2D Tags service.
Using the Allen Press eBook service, publishers can efficiently repurpose their articles, issues and books for use on mobile and handheld devices, according to the company. Publishers can thereby expect to gain greater visibility for their brand and the opening up of potential new markets. The creation of this additional deliverable is said to integrate easily into an existing print or online publishing workflow as post pagination content in PDF or XML formats is seamlessly converted to ePub or Mobipocket. ePub is a file format developed by the International Digital Publishing Forum (IDPF). It's supported on most standard devices such as the iPad, iPhone, Sony Reader, Nook, and Kobo. Mobipocket is the proprietary file format used on the Amazon Kindle.
Mobile tags, also referred to as 2D tags/barcodes, QR codes, and snap tags, are two-dimensional barcode images displayed on a surface such as a poster, flyer, card, store window, or page of a publication. Scanning the tag with the built-in camera and free reader app on a smartphone links the user to websites and online content. These tags have been in use in Japan since 1994, where they were originally designed to track Toyota auto parts. In the past year, mobile tagging has made a significant impact in the world of advertising and promotion and is now beginning to gain traction in the scholarly and special-interest publishing markets.
The Allen Press 2D Tags service seeks to offer an innovative new approach for publishers looking to create synergy and add value to their content by integrating the permanence of print with the agility of mobile.
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