Internet search services provider Google, Inc., US, is reportedly calling off another 10 of its less successful ventures. The move is seen to be part of Google's Chief Executive Larry Page's continuing efforts to streamline the company's operations. Since his appointment in January, Page has been determined to move Google away from niche businesses and focus on the bigger products.
According to the company, all existing Google staff working on these closed ventures will be moved to other posts throughout the company.
Aardvark will face the axe, despite Google spending a reported $50 million on the purchase of the social search engine in 2010. Other products to be euthanised include Desktop, Fast Flip, Google Maps API for Flash, Google Pack, Google Web Security, Image Labeller, Notebook, Sidewiki and Subscribed Links. All of these ventures are being shut down due to low demand.
They join a growing list of Google operations shut down under Page's short era of leadership. Earlier, in June, the company announced the closure of Google Health and Google PowerMeter. It even closed down its mobile photo-sharing service Photovine just a week after launching it.
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