Cengage Learning, a US-based provider of teaching, learning and research solutions, has announced the appointment of Alexander Broich as the President of International. Beginning July 1, he will be based in the company’s Boston, MA office and will serve on the executive team reporting to Michael Hansen, Chief Executive Officer. In this role, Broich will be responsible for the growth and development of the company’s international operations.
Broich joins Cengage Learning from Pearson Clinical and Talent Assessment, where he served as the President of International since 2008. At Pearson, he drove the international business to double-digit growth, while significantly increasing profitability and expanding into new territories. He led the strategy development and implementation of the conversion from traditional print assessments into digital solutions, and was a member of Pearson’s Innovation Board.
Earlier in his career, Broich was the Senior Vice President of Corporate Development at Bertelsmann, Inc. for six years where he implemented development strategies in China, England, Germany and France, among other duties. He also held management positions with Bertelsmann Online Ltd., Health Online Services Multimedica, Bertelsmann AG, and Headwork Consulting.
